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Index > Small Business Services > Budgeting & Planning

Major Scale
Business Planning Elements

The Market
• The Market opportunity
• Competition: Exclusive Market
• Marketing model

Components of the Product/Service
• Products & Services
• Technology Overview /Product Components
• Product Development Stages
• Product Functionality
• Product Lifecycle

Sales & Marketing Strategy
• Initial Sales Drive
• Sales Targets
• Prospecting Database
• Sales Plan Forecast
• Schedule of Sales Projections & Assumptions
• Marketing Materials & Sales Support
• Initial Selling Experiences

Financial Discussion
• Time Periods
• Financial Summary
• Revenue & Contribution Margin
• Gross Margin
• Breakeven
• Economy
• Financial Model Assumptions

Appendix
• Financial Reports
• Introduction “Sell Sheet”
• White Papers
• Testimonials & Reviews
• Current Clients

Your idea is great and the product is as cool as can be, but will it actually make money? Business planning at its core is simply a matter of identifying a need and showing how your product will fill that need better than any other.

As a small business owner you may believe that formal business planning is a luxury only big companies can afford. But small businesses can benefit just as much as big companies by taking a structured look at your business outlook and strategy.

Major Scale can provide assistance with any aspect of new business planning, from partial analysis of a new business line, product or service, up to a full plan intended to attract investor financing.